Museum of Brands – Branding James Bond

Join us at the Museum of Brands for our first evening lecture, presented by Dr Finola Kerrigan of King’s College London and Daragh O’Reilly from University of Sheffield. 

Finola and Daragh’s work  considers the branding implications within film.  They will examine the various ‘brands’ that may exist within the structure of a particular film.  Drawing on human brand and celebrity brand literature, their research proposes that film consumers can often conceptualise the people involved in a film as brands (such as the actor, director etc), with James Bond being a classic case in point.  Additionally, the character itself, for example, Edward Cullen, Lara Croft, Harry Potter, may be considered a brand.  The talk will anaylse brands and branding within the film industry, asking questions about what this might bring to the industry and our understanding of it.   In an increasingly branded world, Finola and Daragh’s  ground breaking paper has particular relevance for those working on the creative and commercial sides of the film industry, brand managers, as well as academics interested in the socio-cultural nature of branding.  

Visit the collection and network in our ‘time tunnel’ from 6pm. Lecture starts at 6.45pm. Places are limited so please book early.

Your ticket includes out-of-hours entry to the museum’s permanent collection of 12,000 branded products, a glass of wine or soft drink, as well as the lecture followed by Q&A.

Please click here for more information on the Museum of Brands.

James Bond Competition

Our friends at Vintage Books have donated 2 complete sets of their new edition James Bond books as prizes for this competition.  The books are newly designed by the Random House Design team to emphasise the cool sophistication of Ian Fleming’s ubiquitous agent 007 and to evoke the heritage and era without appearing dated.  They are released to coincide with the 50th anniversary of the first James Bond film, Dr No.  For more information and to see these gorgeous books click here.

To win the complete set of 14 books, email your answer to this question: “What was Ian Fleming’s middle name?” to ideas@tcce.co.uk by noon on Friday 26^th October.  Entries received after this time will not be entered into the draw.   Please head your email “James Bond / Vintage Books Competition” .

The first correct 2 entries  drawn at random will win the prizes, and winners will be notified by email during the week of 29^th October.

Click here to view full competition terms and conditions.